When I first started diving into marketing, I quickly realised that having a great product or service isn’t enough. You need something that connects with people on a deeper level. That’s where creating a brand identity comes in, and more specifically, the magic of a well-crafted brand voice. It’s like the personality of your business speaking directly to your audience. And trust me, getting this right can change everything! Why Creating a Brand Identity is Essential for Your Business...

If you’re a photographer looking to stand out in a crowded market, you’ve probably wondered how to make your brand truly shine. I get it! It’s not just about snapping great photos anymore. You need a solid marketing plan that connects with your audience and builds trust. That’s where photography branding strategies come into play. Today, I’m sharing some of the most effective tips and tricks I’ve learned, inspired by the expertise of by sam sharp marketing . Ready to boost your brand and...

Sunday night in Leeds, cold outside, chaos inside. O2 Academy Leeds was packed wall-to-wall for Neck Deep, with this tour selling out within minutes of going on sale, Support from: Boston Manor and Anxious. Anxious Setting the Tone Anxious opened the night and came out swinging. No easing into it, no filler. Straight-up emotional intensity wrapped in sharp riffs and shout‑along hooks. Their set felt raw in a way that hits harder live than on record , the kind of band that makes you stop...