Capturing AppsFlyer’s Fall Release 2025 in London: Creator-Led Vertical Video Production

I recently had the chance to film for AppsFlyer at their Fall Release 2025 event in London. I created vertical, short-form video content designed specifically for social platforms. As a videographer who specialises in fast-paced, creator-led content, this project was my sweet spot: real people, real reactions, and a whole lot of energy to capture.

Creating Creator-Led Vertical Video Production

AppsFlyer wanted content that didn’t just cover the event but actually felt native to LinkedIn and Instagram Reels. That meant focusing on authentic moments, behind-the-scenes clips, and quick creator insights that would hold attention in a vertical format.

I worked closely with a group of content creators throughout the day. I adapted the filming style to match their personalities. From handheld, reactive shots to more structured talking points, this approach kept everything feeling natural and platform-ready. It was all about avoiding an overly polished or corporate feel.

Filming With Creators at a Live Event

Shooting at a live tech event always brings a mix of speed, creativity, and problem-solving. We moved between the main keynote, demos, and breakouts. We captured everything from product highlights to creator reactions in real time. The goal was simple: translate the excitement of the Fall Release directly into short-form content people actually want to watch.

Tobacco Dock, the London venue, added its own character too. It provided a great backdrop for clips without losing focus on the people and products at the centre of the event.

Why This Project Stood Out

This project brought together so many things I love working on:

• Vertical video made for social

• Real-time content capture

• Collaborating with creators

• Bringing the energy of an event into short, engaging clips

• Helping brands communicate in a way that feels human and platform-aware

  
  

It was a perfect example of how event coverage can go beyond traditional highlight reels. It became content that truly resonates online.

The Impact of Creator-Led Content

In today’s digital landscape, creator-led content is more important than ever. It allows brands to connect with their audience in a genuine way. When creators share their experiences, it feels authentic. This authenticity builds trust and engagement.

By focusing on real moments, we can create a narrative that resonates. This is especially true for events like the AppsFlyer Fall Release. The excitement and energy of live events translate beautifully into short-form video. It’s all about capturing those fleeting moments that make an event memorable.

Need Creator-Led Event Coverage?

If you’re planning a launch, conference, or live event and want social-first video that cuts through the noise, I’m always down to help bring it to life. Feel free to reach out if you need creator-led filming or vertical video content for your next project. Let's create something amazing together!

I hope you enjoyed reading about my experience at the AppsFlyer event! If you have any questions or want to chat about your upcoming projects, don’t hesitate to get in touch. I’m here to help you elevate your brand's presence and achieve growth through strategic marketing and compelling visual content.