Capturing AppsFlyer’s Fall Release 2025 in London: Creator-Led Vertical Video Production

I recently had the chance to film for AppsFlyer at their Fall Release 2025 event in London, creating vertical, short-form video content designed specifically for social platforms. As a videographer who specialises in fast-paced, creator-led content, this project was basically my sweet spot: real people, real reactions, and a whole lot of energy to capture.

Creating Creator-Led Vertical Video Production

AppsFlyer wanted content that didn’t just cover the event, but actually felt native to LinkedIn, and Instagram Reels. That meant focusing on authentic moments, behind-the-scenes clips, and quick creator insights that would hold attention in a vertical format.

I worked closely with a group of content creators throughout the day, adapting the filming style to match their personalities: from handheld, reactive shots to more structured talking points. This approach kept everything feeling natural and platform-ready, rather than overly polished or corporate.

Filming With Creators at a Live Event

Shooting at a live tech event always brings a mix of speed, creativity, and problem-solving. We moved between the main keynote, demos, and breakouts capturing everything from product highlights to creator reactions in real time. The goal was simple: translate the excitement of the Fall Release directly into short-form content people actually want to watch.

Tobacco Dock, the London venue, added its own character too, giving us a great backdrop for clips without losing the focus on the people and products at the centre of the event.

Why This Project Stood Out

This project brought together so many things I love working on:

• Vertical video made for social

• Real-time content capture

• Collaborating with creators

• Bringing the energy of an event into short, engaging clips

• Helping brands communicate in a way that feels human and platform-aware

It was a perfect example of how event coverage can go beyond traditional highlight reels and become content that truly resonates online.

Need Creator-Led Event Coverage?

If you’re planning a launch, conference, or live event and want social-first video that cuts through the noise, I’m always down to help bring it to life. Feel free to reach out if you need creator-led filming or vertical video content for your next project.